Ellie Precious helps raise awareness of checking blood pressure readings

On the run up to the national blood pressure testing week organised by the Blood Pressure Association Ellie Precious - Press and Public Relations for a leading online brand positioning comapny - was able to give invaluable support and advice to leading healthcare informational websites how best to get their online message across.

The Blood Pressure Monitoring organisation is tremendously grateful to Ellie for the generous donation of her skills that hopefully will help put the important health message across - know more about your blood pressure.

Ellie Precious, who has a solid background in traditional PR has turned her attention to the growing needs of businesses and organisations who must improve their understanding of the internet and become "web savvy" if they want to maintain online success.

Ellie Precious - Online PR

Over the course of a series of short presentations Ellie was able to highlight the importance of online PR for the healthcare sector.  For many years now pharmacutical giants have been employing sophisticated online brand monitoring techniques such as iReputation to monitor brand noise in chatrooms, forums, newsgroups and blogs.

Directors and Executives of businesses who previously only cared about "vanity searches" for their precious brand names are finally waking up to the reality that they can quickly and easily suffer at the hands of online communities.  Forum threads that span many months can become a melting pot for those with the smallest of grievences and begin to dominate search results for a product or service.  A blog swarm of bad publicity can spread if corrective action isn't taken.

"It's not just about watching what's being said about you but actively getting your message out into the online world", Ellie told us.

Once a carefully crafted press release has been written submit it to some of the dozens of online newswires that will ensure your message appears before appropriate editors.  Ellie continued "Suppose I wanted to tell the world that Ellie Precious was offering free online PR advice to healthcare charities I would expect that a well written release would be picked up and distributed by relevant journalists and published on the web".

Another session emphasised the importance of engaging with other websites - offering support, appropriate links and sharing traffic.  "After all", Ellie said, "Isn't that what the concept of the world wide web is about - sharing information?"

Contact Ellie Precious

You can contact Ellie Precious via her Linkedin.com page "Ellie Precious" or mail ellie.precious@hotmail.co.uk